You run your own website, and write articles for the website, too. Do you use your own name as the ‘author’ of the posts, or do you use the name of your site?
I'm not talking about a corporation that posts news about the company, or white papers. I'm talking about news and style sites that post, well - news and style, written by people who specialize in a certain field of study.
Here’s a great example: I just created this website ‘Meeting In The Media,’ focused on communications, marketing, production, design, personal experience – and more. Of course, this gives me a range of topics to write about, and that’s what I’ve been doing. Though the first 80 posts on the site are largely written in my own point-of-view, the noted author in each post appears as ‘Meeting In The Media’ - not ‘Geena Matuson.’
I thought to myself – what if I want to add guest writers to the site in the future? What about these ‘personal story’ posts I've written? What about general posts about ‘Meeting In The Media’ and new features added to the website?
Of course - if a guest writer is writing for ‘Meeting In The Media,’ the writer would use his or her own name for post attribution. So, why are my own posts any different? Well, they’re not; I may run the website, but I’m still the individual author to an individual post.
In essence, the authors create the status and quality of your website through their content; while it’s good to be selective about your guest writers, your guest writers will make your site what it is.
The goal is to promote not only your website, but the excellence and quality of content on the site. By attributing your articles to the article authors, you are stating that these writers should be noted for their work. This also helps an author develop their identity as a published author, as well. The authors will often share the article they wrote, which will also help promote the site.
The only time it may make sense for your website to appear as the post author is if the name ‘Admin’ appears beside it.
This indicates that the admin of the site wrote an article, thereby satisfying both the idea that the Admin is an author on the website and that they also run the website.
You can add ‘Editorial Staff,’ or a similar attribution to posts, as seen on WP Beginner. This is something that a larger website might want to do if they aren’t focused expressly on articles, or they want to express that their company is comprised of creators who all work on these items.
Or, maybe you’re posting website updates.
If you’re posting general updates about the website, such as ‘We just added a Pinterest link to our site!‘, it also makes sense to use the website as the author on the post. This is not an article that requires more than a few sentences of writing to explain your website announcement.
If you then create several additional posts to explain how Pinterest works, these subsequent posts are articles, written and researched, and therefore should be attributed to a post author.
If you have additional insight on this topic you’d like to share, please add your thoughts!