Noting your contributing members and staff on your website and social media sites does not create a rift between your viewership community and your company.
Contrary to what many businesses may think, posting photos on their company websites will not make visitors – and potential clients – think less of them. You can be social, and still be professional. Adding the names and job titles of the people pictured on your company web and social sites will not distance you from your visitors and the community you’ve fostered.
When it comes to websites, some companies believe one thing, and some believe another – but noting your contributing members and staff on your website and social media sites does not create a rift between your viewership community and your company.
In fact, people often like to put a face to a name, and like to know a little more about the people in an organization. Attributing articles, areas of the business and areas of the website to different team members allows people to understand the company and the expert authority behind it. It makes your company all the more transparent, and interesting – you’re allowing your visitors to become participants in the community by introducing your team members and saying, ‘here's who we are, what we look like, and what we do.’
Hiding your members will not make your organization seem more like a 'community.' In fact, it will make people wonder just what you're hiding - and why.
Seeing individual faces can make the entire company seem more approachable and down-to-earth, even when stating in a caption ‘So-And-So is Managing Director of such-and-such within Our Company.’ And adding corporate titles to a photo on social media is anything but ‘corporate.’ Rather, a viewer can see this is a real person with real skills with whom they can connect on a more personal level than they could with an entire company.
By putting a face to a name, you’re inviting visitors to participate in your online posts and social media sites because participants can see that a single person wrote that individual post. People feel that it’s easier to get in touch with one person than it is an entire company. It may be subconscious – but the thought is there.
If you want to share your company’s internal community with the public community you’re trying to foster, the first step is to create an ‘about’ or a ‘who we are’ page on your company website. This page will describe who’s who within the organization, and accompanying photos of your members will emotionally connect your viewers to the individuals on your team. Take the next step and attribute different articles and posts to the different authors on your team, giving them author boxes and author pages.
People like photos a lot more than text.
It’s a fact – we all know it. That said, you’ll want to post photos where you can, using images to enhance articles, and draw attention to your social media accounts. There’s a reason why Facebook posts generate a thumbnail image from your text link every chance they get, and why Twitter allows embeddable images and video. Even if your words are brief, people are more inclined to read your post when a visual aid is involved. Social Media Examiner details this idea through their use of infographics in the article ‘Social Photos Generate More Engagement: New Research.’
Social media sites weren’t just created so you can spam yourself and leave; you don’t simply post a link to an article, log-off the social site, and expect the attention to build overnight. Social sites are just that – social. If your organization has a social media site, they probably want to appear social. Adding photos is a great way to start being social, starting a dialogue with prospective followers. However, you need to add some context to the photos you’ve shared so the visitor understands who’s who, the relevance of these faces, and why they should care.
When someone sees a photo uploaded to your organization’s Facebook page, for instance, their eyes instantly connect with the faces in that photo. As Business Insider explains through a study with eye-tracking heat maps, faces attract the viewer – and the viewers want to know who’s who. But when they click on the picture, there’s a blank caption. First, your company needs to learn how to add photo captions to individual photos on Facebook, as opposed to entire albums. Second, no one really cares about a photo of some nameless faces.
The following thoughts will quickly filter through a visitor's mind as they reach for the 'close' button on your social site:
1. Why do I care that there's an old man and a young woman in a photo together?
2. Who are these people?
3. How are these people relevant to your business?
4. Why are these people on your social media site?
5. Is this business credible?
Of course you can post photos to your organization’s social media accounts! You can post photos from your company holiday party and show the world that you’re not stuffy, ‘corporate higher-ups,’ if that’s your angle. You can post photos of headshots to show who’s who in the organization. Maybe you want to post a photo of those team members who burn the midnight oil until the job is done...if they're okay with that.
According to Scientific American, photos showing faces in groups make the faces appear more attractive, which can, in-turn, make your business seem popular. This effect, coined “The Cheerleader Effect,” subconsciously sends the message that your business is popular. People want to get on board with a brand or idea if it seems accepted – everyone wants to be part of the popular crowd! If your followers feel they can identify with the people in the photos you’re sharing, they’ll believe they identify with your business. These viewers will become visitors who will, in turn, become participants, truly making your business not only seem popular – but be popular.
Learn more about how you can show care for your team, and how you can boost credibility for your team members.