But then I got this really ridiculous response about the issue:
‘…we are hesitant to use measurements as opposed to clothing sizes for two reasons – 1. Far fewer people know them, 2. Those measurements can often be just as subjective depending on who takes them.’
I found this immediately humorous because the website is in ‘beta-testing’ mode. Therefore, its users are testing the site for holes and weak points, and their ideas should be considered and, if do-able, utilized. This one-sentence response I received clearly doesn’t understand, or give any sort of shit about, beta-testing and its users.
This website is not only limiting itself with such a glaring oversight – but it’s also limiting its users. By stating that ‘far fewer people know [measurements],’ they acknowledge their audience is ignorant to something that should be fundamental to their use of the site, and, then, the site perpetuates this ignorance by doing nothing to teach their audience.
Why wouldn’t the creators of a fashion website, the goal of which to help you shop online, want to further assist its users by educating them on measurements? Why can’t the creators make a comprehensive guide explaining what measurements are, and how to take your own measurements? Rather than enhance the site’s, and users’, usability and performance, they hinder it.
Additionally, I don’t see how your measurements can be any more or less subjective whether I take them, or if Jane and Dick take your measurements; you’re using a ruler. It’s not terribly open-ended.
If a website is created to help its users but will not take the time to do so, I will not give them my time. If you’re creating something – an organization, institution, website, etc., in order to help, inform or assist others, and you decide not to take the time to do so – you may as well quit while you’re ahead, and save the time you would spend creating a half-assed website, elsewhere.