Show Care For Your Team
I was recently working with an organization as the 'Manager of Marketing and Design.' One of the co-founders sent a string of requests regarding tone and marketing concerns, to which I responded with my methods and research. However, this latest concern had to do with Facebook photo captions; the co-founder told me to remove our job titles and simply use 'co-founder,' because 'official titles are for corporate things - not social media,' she said.
The concern was the idea that adding our titles would "separate us in ways from the rest of the community and we don't want that at all." So, we went back-and-forth a few times...
Whatever you do, add your team member's names and job titles - if the text box permits.
On Facebook, for example, you can use the '@' symbol to tag names and other public Facebook pages, showing support for your organization's members and other businesses in the area. Not only does this acknowledgement tell followers who's who while adding context, but it will create a personal connection between the viewer and the company. By presenting the real people behind your organization, you're giving viewers the opportunity to connect on a personal level. If your followers didn't quite care about your team members before - they will now.
Caring about your team members also shows viewers that your company has the potential to care about the individual. People always want to know what's in it for them - even nuns do what they do because they believe it will get them into heaven. In that vein of thought, I was once at a restaurant and my mother complimented the waiter, "You are hilarious! You'd be an excellent salesman!" He laughed, "Well that's good, because I'm studying to be a minister!"
While working as the 'Manager of Marketing' for the aforementioned organization, I was told that we could leave the term 'co-founder' in photo captions - but that term excludes all non-co-founders from being credited. When I noted this inconsistency to one of the co-founders, I learned that their use of the word "we" applied only to the organization's co-founders, and wasn't being used to encompass the organization's members as a whole.
Noting your team members and their roles online, in posts and photo captions will also show your team members that they are important to your organization; you're not hiding them, claiming their work as your own. Everyone knows a company isn't just a one-person job, and people want to see who's doing what. This also shows respect for your team members, their skills, and their contributions to the company. By showing the world what your team members can do - and have done - you're acknowledging your team's work, and adding credibility to your company.
Learn more about how social media can propel your business, and how you can boost credibility for your team members.